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Steve
Scalici, CFP
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Past Issues
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My Most Expensive
Life Seminar
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| I want to start this month
with a story. Unfortunately, it's a true story. A story that
needs to be told so that hopefully, you won't make the same mistake I made.
In 1998, I joined Treasure Coast Financial after working for a retirement
planning company for eight years. I left a fairly lucrative offer
to join Don White and I took him up on his incredible offer of $0 in salary
(I got to keep 50% of the fees/commissions that I generated). I was
simply doing what I felt God was leading us to do. To prepare for
this, Apryl and I had saved up $12,000 which was basically a small fortune
for us. This money was to be used to supplement our income while
I built up a client base. We ate a lot of macaroni and cheese, ramen
noodles, and beanie weenies to save that money.
In the first seven months
of my new career, I had earned $7,000. In an effort to make our $12,000
in savings go further, I came up with what seemed like a brilliant idea.
I had watched as my clients were doing pretty well as the bull market continued
to rage. I decided I would buy some internet stocks with the money
we had saved. The funny thing is I wouldn't allow my clients to invest
in the types of stocks I was buying for myself. There was simply
too much risk involved. I zeroed in on a company called Wordcruncher.
Seriously, that's what it was called. Notice I said "was."
I watched the stock like a hawk for about two weeks. I read the charts.
I thought I had found a pattern. I dipped my toe into the Wordcruncher
waters by purchasing 200 shares at $16. When the stock went to $8
in the first week, I thought this was chance to really make hay so I bought
400 shares. I now had $6,400 invested in this company. Then,
the stock shot up to $30 per share. I was a genius! I
thought they were going to write articles about me. I could see my
name in the Forbes richest list: Gates, Buffet, Scalici. My
$6,400 was now worth $18,000! Then, another stock came across my
radar. It was (again "was") a company called Tel-Save. It was
a "can't miss" investment. I took the rest of our savings and bought
shares in Tel-Save,
This was so much fun!
Then, the "tech bubble" hit. When my stocks first started losing
ground, it didn't phase me because I knew that all bull markets have hiccups.
I told myself his was just a hiccup. That hiccup turned out to be
a pretty obnoxious burp. By the time I wised up, I was down to $2,000.
I had lost $10,000 of our hard saved money. But, the worst was yet
to come. I had to tell my wife. You see, I failed to talk to
my wife about these investments before making them. As a result,
I attended at $10,000 life seminar. The good news is my foray taught
me some valuable lessons about investing that I want to pass on to you:
1. Always consult with
your spouse. This one's actually for the men. Even if your
spouse doesn't "understand" investments, seek their counsel. Trust
their judgment. It makes for a much happier marriage and you may
end up making good investments (and avoiding bad ones).
2. Don't risk money
you can't afford to lose. You have to understand that when you invest
in anything, you are taking a risk. A general rule is that the greater
the potential return, the greater the potential risk. I knew that,
but still went through with it. I thought I could turn our small
fortune into a big one which reminds me, do you know how to make a small
fortune? Start with a big one.
3. Don't try to get
rich quick. This rarely works. For every success story, I can
probably find 100 failures. I know I thought I could get rich quick.
I learned the hard way that wasn't how it is normally done. This
is why Solomon wrote this in Proverbs 21:5 - Good planning and hard work
lead to prosperity, but hasty shortcuts lead to poverty.
4. Don't put all your
eggs in one basket. In real estate it's "location, location, location."
In investing, it's "diversify, diversify, diversify." In an ever
changing economy no one can say with certainty what will be a good investment
over the next 10 years and what will be a loser. Who would have imagined
that in a country with 150 million drivers who own over 100 million automobiles
that an investment in a major car company would go sour? While diversification
doesn't guarantee you won't lose money, it can help avoid catastrophic
losses.
Since my life seminar, I
have counseled many people who have learned some of the same lessons and
they all say the same thing: "I wish someone would have told me these
things." On behalf of me and all of those other investors who have
made mistakes, heed this advice and you'll be on your way to a much happier
investment life. |
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| We hope you enjoy the new
version of the monthly e-letter. If you have any comments,
please e-mail me at steve@tcfin.com. |
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©2007
Steve Scalici
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